Manic Marketers Teach Old Snacks Crazy New Tricks
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Lore Sjöberg from Wired sums up modern food marketing:
With Atkins resigned to the same dietary periphery as The Zone and the Hollywood Diet, the food industry is on the edge of its tenterhooks waiting for the next diet fad to beach itself on the American imagination. In the meantime, marketers are turning to the magic of excessive packaging to fill the gap, taking foods from Wheat Thins to Chips Ahoy and dividing them into individually wrapped units of 100 calories each.
This is because extensive scientific evidence shows that round numbers lead to weight loss. Eating an entire box of Cheese Nips is unquestionably unhealthy, unless it’s really easy to do math afterward. This is why people in countries that use the metric system — which is to say pretty much any country except the United States — are much slimmer.
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