SmarterFitter

The British Heart Foundation has moved away from TV advertising to target hard-to-reach 11- to 13-year-olds with a series of "gross" online videos about junk food

The Guardian has an article about the gross-out ads targeted at 11-13 year old junk food eaters.

I guess the idea is to freak kids out with a creepy man and a 10kg bucket of liquid fat. I reckon you'd have more luck if you treated the kids a little more like adults and gave them some real information.

Kids absorb information almost as quickly as they absorb junk food and addressing them directly like normal human beings would likely shock them more than anything else they'll be exposed to.

Link includes video.