I’m not sure what’s worse: 100-calorie packs or Twinkies themselves. Not to worry – now you can have both at the same time!
Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.
The maker of the golden yellow, creme-filled cake is launching “Twinkie Bites” nationwide in stores on Monday.
Worried that the 100-calorie Twinkie won’t hold a creamy candle to the original? David Leavitt, vice president of snack marketing at Hostess reassures us:
It’s not some impostor like some portion control products would be. From that standpoint it eats like a Twinkie, it smells like a Twinkie, it tastes like a Twinkie.