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Wrong Food: 100-Calorie Pack Twinkies

November 5, 2008 · By Monica Shaw

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I’m not sure what’s worse: 100-calorie packs or Twinkies themselves. Not to worry – now you can have both at the same time!

Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.

The maker of the golden yellow, creme-filled cake is launching “Twinkie Bites” nationwide in stores on Monday.

Worried that the 100-calorie Twinkie won’t hold a creamy candle to the original? David Leavitt, vice president of snack marketing at Hostess reassures us:

It’s not some impostor like some portion control products would be. From that standpoint it eats like a Twinkie, it smells like a Twinkie, it tastes like a Twinkie.

Twinkies to shrink into 100-calorie snack packs [via ThatsFit]

About Monica Shaw

Veg lover, dog owner, hill walker, wild camper, avocado addict, nerd. I write about how to be awesome through a "smarter fitter" approach to eating, drinking, living and working.
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  1. Lance says

    November 5, 2008 at 1:52 pm

    Ha! This is too funny – making it sound like the almighty Twinkie is “healthy” since it’s “only” 100 calories…and brings up another point – just because something is 100 calories — that doesn’t mean they are any good for us – ok, I’m off to eat a banana — that sounds better any way you look at it!

    Reply
  2. Evita says

    November 5, 2008 at 10:27 pm

    Okay that is just like a good joke. But what is sad is that many people will seriously fall for it and actually think that now their twinkie is “healthy”.

    Reply
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